BENBROOK – From bulb lights strung over backyard parties to giant oaks wrapped in mini lights, Shellie Gardner brightens holidays – starting with Halloween.
“Lights are more than just bulbs and wire,” stated Shellie Gardner, owner of Benbrook-based Christmas Light Source, in a press release.
Her company has sold an estimated two million lights direct to consumers in the last 11 years.
“In particular, holiday lighting invokes memories of family, friends and tradition,” she stated.
But Gardner’s successful business isn’t just sparkle and shine.
With search engine optimization stats often rivaling that of many big box retailers, sales at Christmas Light Source have grown 21.4 percent since 2009 – even with the home décor crash of 2013 that wiped out many of her competitors. Annual sales for 2015 were more than $600,000. The company’s client roster includes The Capitol Tree, Macy’s, Neiman Marcus, The National Botanic Garden, Gap, Chicago Transit Authority, The Holy Land Experience, Six Flags and the United States Navy.
According to the National Retail Federation more than 171 million Americans plan to celebrate Halloween in 2016. Seventy percent plan to purchase décor.
Total Halloween spending is expected to reach $8.4 billion, an all-time high in the history of NRF’s annual survey conducted by Prosper Insights.
Now that DIY decorating ideas are as close as a smartphone, Gardner’s Christmas Light Source Blog, social media sites and her YouTube channel, Shellie at Christmas Light Source, offer ways to give holiday décor extra sparkle. Her website, http://www.christmas-light-source.com, also includes humor and practical help through an energy estimate tool.
Founded in October 2005, the company offers LED light strings, mini-lights, craft lights, 12-volt lights, bulbs and cords, rope lights and various hardware.